SAN FRANCISCO, CA and NEW YORK, NY--(Marketwire - February 7, 2011) - Social shopping pioneer ShopStyle and Mercedes-Benz Fashion Week have partnered to create the essential app for the Fall 2011 Collections. ShopStyle Mobile, Mercedes-Benz Fashion Week's first mobile app partner, will feature exclusive content and coverage of the Fall 2011 event -- taking place from February 10th -17th in New York. Exclusive coverage provided by Mercedes-Benz Fashion Week for ShopStyle Mobile includes all the must-have information from show schedules to designer profiles, runway photos, event coverage, and industry news. The essential Mercedes-Benz Fashion Week App is available for free download for all mobile devices through ShopStyle's mobile optimized site at http://mobile.shopstyle.com and for iPhone and iPad on the iTunes App Store at http://itunes.apple.com/us/app/shopstyle/id314673827?mt=8.
In addition to offering the essential app for navigating Mercedes-Benz Fashion Week, ShopStyle Mobile delivers instant access to shop and browse over 400 of the best retailers across thousands of designer brands, making it easy for users to search and refine by designer, brand, store, sale items, price, size, and color. The latest version of ShopStyle Mobile now includes new features such as: "Mobile Sale Alerts," which notify the user if individual items or a favorite brand goes on sale; "Product Zoom," allowing mobile users to zoom in on any product image; and "Syncing Favorites," making favorite items readily accessible from your phone or computer. Additionally, ShopStyle Mobile now incorporates all the latest media content from the ultimate industry insider, ShopStyle's sister site Fashionologie, providing breaking fashion news, photo galleries, trends, and shopping advice.
"ShopStyle continually strives to create the most stylish and innovative tools blending fashion and technology," said Melissa Davis, VP of ShopStyle, US. "We are thrilled to be the first mobile application partner of Mercedes-Benz Fashion Week providing exclusive mobile content for one of the world's premier fashion events."
Launched in 2007 ShopStyle is a division of Sugar Inc. and operates sites in the US, UK, France, Germany and Japan.
About Sugar Inc.
Since being founded in 2006, Sugar Inc. has maintained its mission to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences and a robust social community. Sugar Inc. is a leading international diversified women's media company with an audience of more than 18m monthly unique visitors across three business segments: original content (PopSugar.com and PopSugar.tv); commerce (ShopStyle.com); and local (PopSugar's FreshGuide.com) with operations in the U.S., Europe, Japan and Australia. Sugar Inc. is privately held and backed by world-class investor Sequoia Capital.