WOMEN FLOCK ONLINE TO FIND MIDDLETON INSPIRED STYLES
TRAFFIC TO FASHION SITE SHOPSTYLE JUMPS 100% AS WOMEN SEARCH FOR ROYAL WEDDING INSPIRED GLAMOUR
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LONDON, 30 April 2011. After yesterday's royal wedding festivities came to an end traffic surged as fashion’s best kept secret was finally revealed. Britain’s favourite fashion shopping site ShopStyle.co.uk saw an enormous 100%* increase in traffic as women flocked online to find Middleton inspired dresses for their big days this summer.
After 4PM yesterday, women who had watched the royal wedding were clicking online to find Alexander McQueen style, simple white shifts and lace as inspired by the amazing looks worn by the Middleton sisters. </span>
Shopstyle.co.uk - which hosts over 2,000 of the world’s leading fashion and style brands and retailers - saw the term ‘Alexander McQueen’ jump into the top 40 search terms as it was revealed the bride’s wedding dress was designed by the iconic UK fashion house.
Lace, maxi and white dresses also dominated 30% of the top 20 search terms as women across the country searched for a similar style to the Middleton sisters’ classic gowns.
“The impact of the royal wedding was immediate and enormous on our site,’ says Sarah Bush, Fashion Shopper at ShopStyle.co.uk. ’We are bound to see a spread of Middleton looks across the high street over the coming weeks with lace and white satin featuring over this summer’s wedding season. We are tracking the fashion impact of the wedding live and will be able to show how British fashionistas react to the Royal looks over the coming weeks.”
Whilst Catherine took centre stage, Maid of Honour Pippa also looked resplendent in white Alexander McQueen for the ceremony followed by gorgeous green gown for the evening celebrations. “Our users are already creating and sharing style books and looks inspired by yesterday’s brilliant day,” Bush continues.
*traffic at 4 pm over that at 12 pm
- Ends –
The ShopStyle Trend Watch will begin w/c 9 May. Sarah Bush is available for interviews.
For interview requests with Sarah Bush and to sign-up for ShopStyle’s Trend Watch, please contact Bonnie Smail, Cherish PR on firstname.lastname@example.org.
About Shopstyle.co.uk - ShopStyle has been available in the US since February 2007 and launched in the UK in September 2008. ShopStyle aims to become the UK's no.1 fashion destination by changing the way women shop online. By bringing together Britain's favourite fashion brands and stores under one digital roof, ShopStyle gives UK online shoppers incredible fashion choice, instantly. In addition, ShopStyle's powerful technology drives innovative social media applications including fashion communities, wishlists, salesalerts, mybrands and StyleBooks<span style="font-family: 'Century Gothic','sans-serif'; font-size: 9pt;">. This technology has attracted the attention of major brands like Elle and InStyle who are using Shopstyle's tools to power their online shopping.
About Sugar Inc. - </span>Sugar Inc. is an online media company focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. The company owns and operates ShopStyle, Coutorture Media, Blogging Platform OnSugar and the PopSugar Network, which includes the insanely addictive flagship website, PopSugar UK as well as FabSugar UK, BuzzSugar, YumSugar, FitSugar, GeekSugar, LilSugar, CasaSugar, TresSugar, PetSugar, SavvySugar and CelebStyle. Founded in April 2006,the San Francisco-based Sugar Inc. overall receives over 11 million unique visitors a month. World-class investors include Sequoia Capital.
 *traffic at 4 pm over that at 12 pm